Rapidly growing data volume

The company handles tens of billions of records, including user behavior logs and advertising data, putting significant pressure on storage and processing capacity.

Stringent real-time analytics demands

To stay ahead of the curve in a fast-evolving industry, the company requires timely predictive analytics on user behavior and ad performance.

Cost control urgency

As data volume continues to expand, there is a pressing need to reduce data management and processing costs without compromising performance.

System stability issues

With the increasing data volume and growing complexity of business queries, the current system is facing significant stability challenges and performance bottlenecks.